Link Equity

Link equity, also known as "link juice," refers to the value, authority, and ranking power passed from one page to another through hyperlinks. When a page with high authority links to another page, it passes some of its ranking power to that page. Link equity flows through both external backlinks and internal links. Strategic internal linking allows you to distribute link equity throughout your site, ensuring important pages receive the authority they need to rank well. Factors affecting link equity include the linking page's authority, the number of links on the page, relevance, and link placement.