SEO

Internal Linking

Links that connect one page of a website to another page on the same domain.

Definition

Internal linking is the practice of connecting pages within your website through hyperlinks. These links help search engines understand your site structure, distribute page authority (link equity), and enable users to navigate your content more easily. A well-planned internal linking strategy can significantly improve your SEO performance by helping search engines discover and index your pages while keeping visitors engaged longer on your site.

Criteria	Recommended	Notes
Intent Alignment	Map $internal linking to user journeys and topics	Validate with SERP and on-site behavior
Consistency	Encode in components and content standards	Use CMS validations and preview QA
Measurement	Track internal CTR, crawl signals, conversions	Set guardrails to catch regressions

Internal Linking

Definition

Recommended Approach Summary

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Related Terms

Anchor Text

Page Authority

Link Equity

Site Architecture

Faceted Navigation

Hreflang

Crawl Depth

FAQs

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Index Bloat

Cosine Similarity

Canonicalization

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