SEO
E-E-A-T
Experience, Expertise, Authoritativeness, and Trust signals used to assess content quality.
Definition
E-E-A-T summarizes qualitative signals that indicate whether content is produced by knowledgeable sources, demonstrates real-world experience, and is trustworthy. While not a single ranking factor, aligning with E-E-A-T improves credibility, user engagement, and long-term performance, especially in YMYL categories. Signals include author bios, citations, transparent sourcing, and robust editorial standards.