Anchor Text

Anchor text is the visible, clickable text in a hyperlink that tells users and search engines what to expect on the linked page. For SEO, anchor text is crucial because it provides context about the destination page's content. Search engines use anchor text as a ranking signal to understand page relevance. Effective anchor text should be descriptive, relevant, and natural while incorporating target keywords appropriately. Over-optimization with exact-match keywords can trigger spam penalties, so a natural variation of anchor texts is recommended.