Content Strategy
Hub-and-Spoke
A content model with a central pillar page (hub) linking to focused supporting pages (spokes).
Definition
The hub-and-spoke model organizes content into a central pillar page that covers a topic broadly and multiple supporting pages that go deep on subtopics. This structure strengthens topical authority, improves internal linking, and clarifies site architecture. It helps users and crawlers navigate a topic cluster efficiently while concentrating equity on the hub.