Site Architecture

Site architecture refers to how pages and content are organized, structured, and linked together on a website. A well-planned site architecture helps users and search engines find content efficiently, establishes a clear hierarchy of importance, and distributes link equity effectively. Good architecture follows a logical, hierarchical structure (typically pyramid-shaped), ensures important pages are accessible within 3 clicks from the homepage, uses clear categories and subcategories, and employs strategic internal linking. Poor architecture can result in orphaned pages, crawl inefficiencies, and diluted link equity.