Content Strategy
Long-Tail Keywords
Specific, longer search phrases with lower search volume but higher conversion intent.
Definition
Long-tail keywords are longer, more specific search phrases that typically consist of three or more words. While they have lower individual search volumes compared to short, broad keywords, they often have higher conversion rates because they target users with more specific intent. For example, "SEO" is a short-tail keyword, while "best SEO tools for small business blogs" is a long-tail keyword. Long-tail keywords typically face less competition, making them easier to rank for, and when combined, they can drive substantial targeted traffic to your site.