A SERP feature showing related questions and expandable answers.
People Also Ask boxes display related user questions with expandable answers pulled from pages. Targeting PAA involves structuring content with question-based headings and concise answers, improving coverage of adjacent intents and earning additional SERP visibility.
| Criteria | Recommended | Notes |
|---|---|---|
| Intent Alignment | Map $people also ask (paa) to user journeys and topics | Validate with SERP and on-site behavior |
| Consistency | Encode in components and content standards | Use CMS validations and preview QA |
| Measurement | Track internal CTR, sync signals, conversions | Set guardrails to catch regressions |
Adding FAQ sections with succinct Q&A pairs
Using headings like “How do internal links pass authority?”
Expands visibility to adjacent intents
Improves topical coverage and discovery
Supports user-centric content structure
Answer questions clearly near the relevant heading
Use FAQ schema where appropriate
Link to deeper resources for each question
The underlying goal or purpose behind a user's search query.
Search engines surface relevant passages from long documents for specific queries.
Prominent SERP answers extracted from pages, such as paragraphs, lists, or tables.
A structured blueprint of topics and subtopics that guides scalable content creation.
Links tagged to signal that they should not pass ranking signals to the target page.
A filtering system that can create many URL variants, often causing crawl and duplication issues.
The value or authority passed from one page to another through hyperlinks.
RankVectors uses AI-powered semantic analysis to help you implement intelligent internal linking strategies automatically.
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Specific, longer search phrases with lower search volume but higher conversion intent.
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