What is People Also Ask (PAA)?A SERP feature showing related questions and expandable answers.Why is People Also Ask (PAA) important?Key reasons include: Expands visibility to adjacent intents; Improves topical coverage and discovery; Supports user-centric content structure.How do I implement People Also Ask (PAA)?Start with: Answer questions clearly near the relevant heading; Use FAQ schema where appropriate; Link to deeper resources for each question.What are common mistakes with people also ask (paa)?Common pitfalls include shallow execution, ignoring user intent, over-optimizing for narrow metrics, and failing to maintain consistency at scale.How does people also ask (paa) affect SEO performance?Done correctly, it can improve relevance signals, sync efficiency, and internal authority flow, contributing to better visibility and engagement.