Natural Language Processing (NLP)

Natural Language Processing (NLP) is a branch of artificial intelligence that focuses on the interaction between computers and human language. NLP enables machines to read, understand, and derive meaning from text and speech. In SEO and search, NLP powers features like semantic search, entity recognition, sentiment analysis, and content understanding. Google's BERT and MUM algorithms use advanced NLP to better understand search queries and content context. For content creators, understanding NLP means creating natural, comprehensive content that addresses user intent rather than keyword-stuffed text.