AI & Machine Learning
Semantic Search
Search technology that understands the contextual meaning and intent behind queries.
Definition
Semantic search uses natural language processing (NLP) and machine learning to understand the intent and contextual meaning of search queries, rather than just matching keywords. Modern search engines like Google use semantic search to deliver more relevant results by understanding synonyms, user intent, entity relationships, and the context surrounding keywords. This shift has made it crucial for SEO strategies to focus on comprehensive, contextually relevant content rather than keyword stuffing.