Technical SEO
Faceted Navigation
A filtering system that can create many URL variants, often causing crawl and duplication issues.
Definition
Faceted navigation lets users filter and sort content (e.g., by color, size, price). While great for UX, it can generate countless parameterized URLs that waste crawl budget and create duplicate content. Managing faceted navigation for SEO involves canonicalization, parameter handling, selective indexing, and internal linking patterns that emphasize canonical category pages.