Recovering lost or unlinked brand mentions into working backlinks.
Link reclamation identifies and recovers lost links or turns unlinked brand mentions into backlinks. Common opportunities include fixing 404s with redirects, asking publishers to link brand mentions, and repairing broken internal links. Reclamation is a cost-effective tactic that restores equity and improves the consistency of authority signals.
| Criteria | Recommended | Notes |
|---|---|---|
| Intent Alignment | Map $link reclamation to user journeys and topics | Validate with SERP and on-site behavior |
| Consistency | Encode in components and content standards | Use CMS validations and preview QA |
| Measurement | Track internal CTR, sync signals, conversions | Set guardrails to catch regressions |
Redirecting a 404 blog URL with historic backlinks to its updated version
Requesting a hyperlink for a press mention that lacks a link
Restores lost authority signals
Often faster than net-new link building
Improves user experience by fixing broken paths
Monitor lost links and mentions regularly
Prioritize high-authority opportunities
Use 301 redirects for relevant replacements
Track results and maintain relationships
Links that connect one page of a website to another page on the same domain.
The value or authority passed from one page to another through hyperlinks.
Removing, consolidating, or improving low-value pages to strengthen overall site quality.
The most important, comprehensive pages that anchor a topic on your site.
Sequences of multiple redirects between URLs that degrade crawl efficiency and UX.
Pages with no internal links pointing to them, making them hard to discover and rank.
A SERP feature showing related questions and expandable answers.
RankVectors uses AI-powered semantic analysis to help you implement intelligent internal linking strategies automatically.
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A hierarchical site organization that groups related content into tightly linked sections.
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